Search Marketing Strategy

Your Rakuten LinkShare Search Marketing team will place a lot of time and focus on strategy. The basis of our strategy is knowledge and testing.

Expert Knowledge and Assessment

  • We will study the landscape of your business, consumers and competition to determine your optimal Search Marketing strategy

  • Monitor industry trends, changes and statistics

  • Consider both qualitative and quantitative information

Testing, Testing, Testing

  • Continuous ad copy and landing page testing

  • Key focus on strengthening relevance and CTR to lower cost

  • Coordination with our search engine teams for early approval into Beta tests and quick implementation of new features


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