Newsletter Template Usage Guidelines
*Updated 6/7/03

Below are some usage guidelines and notes for the templates above.
  • Using these newsletter templates does require some familiarity with HTML or use of a WYSIWYG editor. A simple program such as Netscape Composer or Frontpage Express will suffice for basic editing. A working knowledge of HTML is helpful to avoid editing mistakes.

  • Customizing your e-mail newsletter

    Please review use of all of these tools with your Account Executive, and please remember to always send a test email to yourself before sending to all affiliates.

    • The top of the newsletter templates feature this message:
      If you can't view HTML, go to:
      http://www.merchantserver.com/affiliate/newsletters/currentissue.html
      For this to be applicable in your newsletter, you must post the HTML newsletter to a URL on your website and then replace the given URL with your URL. We suggest keeping an archive available for affiliates. If you do not plan to post the HTML newsletter on your website, please remove this line of text.


    • The templates provide customized linking code, as well as use of customized "direct links" to the affiliate interface to retrieve more links. Furthermore, you may customize these emails by utilizing certain "symbols" that are automatically populated by our system upon sending.

      If you do plan to use the Custom Link feature to provide linking code within your newsletter to affiliates, we strongly suggest that you use the "Find/Replace All" function to replace the 11-byte affiliate code in the link type example to "[SITE.CODE]" (sans quotes). This will reduce the likelihood of an error.

    • Regarding Hotmail:
      Hotmail edits all link HREF's for found in all emails (not just LinkShare emails). If you provide customized linking code and an affiliate receives it in Hotmail, the email may not have the correct syntax for your linking code and should not be used by affiliates. Hotmail does this to make sure all link HREF's from an email viewed in Hotmail will open in a new window. It edits the URL so it opens in a framed page, resulting in a longer and escaped URL like this:
      http://207.68.164.250/cgi-bin/linkrd?_lang=EN&lah=57756cdb734d26
      64715f92b1b4d8be6f&lat=1054921378&hm___action=http%3a%2f%2fclick%2eli
      nksynergy%2ecom%2ffs%2dbin%2fclick%3fid%3dlT7PZr4Hmvs%26amp%3bofferid%
      3d29744%2e10000370%26amp%3btype%3d3%26amp%3bsubid%3d0
      To accommodate this situation, we recommend you include this language, which is provided in our newsletter templates, at the top of your email before any HTML:
      (The reference to "Please go to the URL above..." is the online URL you would provide to view your newsletter as described above on this page.)
      If you can't view HTML, go to:
      http://www.merchantserver.com/affiliate/newsletters/currentissue.html
      For the links provided, be sure to enter your own 11-byte code
      where you see "(SITE.CODE)". Your code is [SITE.CODE].
      *Hotmail users: Hotmail edits all HREF's found in emails, so your
      provided linking code will not be correct. Please go to the URL
      above or log in to LinkShare for accurate linking code.


  • Internal & External Use / File size

    • Due to the increase in character/file size limitation for sending internal e-mail to 32k (~32,000 characters) from 3k (~3,000 characters), you may now be able to utilize these templates internally as well as externally, depending on the length of your email.


    • Use a character count feature in your HTML or text editor program to be sure of the file size before sending. E-mails over the limit will be truncated at the limit. This may cause HTML e-mails to be entirely blank to recipients due to loss of necessary coding.


    • If you send these templates internally, please remove the local links in the "Contents" section. You may keep the table of contents listing, but these local or relative links will not function properly in LinkShare's internal e-mail for affiliates due to other coding on the interface.


  • Using images in e-mails

    • All images within the newsletters (aside from link type examples hosted by LinkShare) must be hosted by the merchant on a live web server.

    • All images within the newsletters must have full URLs. For example:

      Correct:
      http://www.merchant.com/banners/468x60.gif
      Incorrect:
      www.merchant.com/banners/468x60.gif
      ../banners/468x60.gif
      banners/468x60.gif
      468x60.gif
  • Browser compatibility

    • Please view all HTML e-mails in current versions of both IE and Netscape browsers to ensure formatting consistency.


    > Next: Common Newsletter Mistakes & Fixes




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