Module Objective
Recruiting the right affiliate sales partners stimulates and increases your revenue growth, as well as diversifies your program's revenue. Having access to the LinkShare NetworkTM - the largest and most robust affiliate network - helps your program to scale, and the effort you put into recruitment will bring your program to new heights. This module explores the numerous and innovative means of recruiting key partners that you may not yet have considered.
Upon completion of this module, you should have a well-documented plan for recruiting affiliates that outlines how to:
- Leverage your website to recruit sales affiliates across varying levels of sophistication.
- Recruit affiliates who currently work with competitors.
- Utilize affiliate directories as a recruiting tool.
- Optimize LinkShare Network tools for recruiting affiliates.
- Encourage existing affiliates recruit to for you.
- Explore other recruitment opportunities you might not be aware of.
Is This LinkShare Expert Module Right For You?
Ask yourself the following questions to determine if this module is appropriate for your business:
- Have you listed your LinkShareTM Affiliate Program in different locations on your website, with customized messages to fit the page?
- Do you have a "partner with us" link in your corporate information area?
- Have you identified ways to recruit different types of sales partners across your website?
- Are you evaluating the quality of affiliates currently partnered with your program?
- Do you actively identify which of your customers could also be partners?
- Do you perceive your ability to recruit affiliate partners as a key strategic asset for growing your program?
- Do you leverage your offline channels for recruiting affiliate sales partners?
Estimated Time to Complete This Module: Ongoing
Resources Required:
- Program Manager
- Creative Talent - Web designer / HTML knowledge
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