Overstock.com has created a wealth of LinkShare Dynamic Rich Media links in perfect harmony with their business model. They include a dynamic daily deal, latest coupon/promotional banners, top 5 selling producsts in each category, and a terrific 600-pixel wide HTML promotional insert. As a result, Overstock.com affiliates have a tremendous arsenal of sales tools at their disposal.
1. Dynamic Daily Deal
Overstock.com's Dynamic Daily Deal link provides affiliates with several great short term promotions for specific products. All of the promotions identify a dollar off amount and change three times each week. While this link is currently actualized as just a text link, Overstock.com could syndicate this link with graphics and text combined. See below for an example.
Example: Dynamic Daily Deal
2. Coupon/Promotional Banners
When does a regular banner become a sales tool? When it reliably promotes the current promotion without having to be updated by the affiliate. By always being relevant and providing a seamless promotional experience for the consumer, both the merchant and the affiliate (and the consumer) win. Overstock.com realizes this, and provides Dynamic Rich Media banners in several sizes that always feature the current consumer promotion.
Examples: General Promotional/Coupon 468x60 and 125x125
3. 600-pixel Wide HTML Promotional Insert
Looking to give your affiliates the ultimate promotional sales tool? Give them a web page you design with an integrated consumer promotion that updates with the latest promotion on your site. Click here to open a new window and see Overstock.com's ultimate LinkShare Dynamic Rich Media-enabled link.
4. Top 5 Sellers
Overstock.com features several distinct link styles for each of the top 5 selling products in each product category. This allows affiliates to have exceptional flexibility in promoting Overstock.com's best selling products.
Below are examples of their DVD links. Notice how LinkShare's Dynamic Rich Media allows Overstock.com to create the content with a mix of text and images, as well as to selectively choose which parts are hyperlinked.
Overstock.com's excellent application of Dynamic Rich Media is perfect for its business model, where product turnover is frequent, and having the most up-to-date products promoted on affiliates' site is essential. Whenever Overstock.com updates their best selling products, these links will change on affiliates' sites without the affiliates having to update their code. As of March 21, the best seller is the "Toy Story/Toy Story 2, 2 DVD Set" -- what is it now?
Contact your LinkShare representative to discuss implementing LinkShare's Dynamic Rich Media technology to best suit your business and promotional needs.
