LinkShare's Affiliate Newsletter
July 2007
LinkShare Symposium 2007 Recap

LinkShare Golden Link Awards

Earn 3% More in Q3 with LinkShare UK

Inside the Interface

Help Us, Help You - LinkShare Publisher Survey

The ABCs of Back-to-School Shopping

·Champs Sports
·Competitive Cyclist
·Gordon's Jewelers
·MTV Networks
·PCSecurityShield
·Peruvian Connection LTD
·Service Brands International
·Sirius Satellite Radio Inc.
·The Noble Collection, Inc.
·True Jeans
·Wize Inc.
· World of Watches





A4U Event
July 20
Bristol, UK

Shop.org
July 18-20
Coronado Bay, CA

LinkShare July News
 This month finds us recapping LinkShare Symposium 2007 and recognizing the winners of LinkShare Golden Link Awards. Our UK Network is growing and now is the time to start earning more with a special Q3 promotion where you can earn up to an extra 3% commission. LinkShare is looking for your input, read more about our Publisher Survey. Inside the Interface looks at LinkShare Merchandiser, our data feed product for publishers. Check out the article on the ABCs of Back-to-School Shopping to help you with your back-to-school promotions.


LinkShare Symposium 2007 Recap

LinkShare Symposium 2007 was one of the best ever, with more than 650 leading executives from the world's most innovative e-commerce companies coming together for a day of learning, exchanging of ideas, and networking. The theme for this year's event was Performance Marketing 2.0: Innovation and Collaboration.

LinkShare President, Stephen Denton, opened the conference by welcoming attendees and introducing LinkShare Showcase, LinkShare's new ad network offering, and Traffic Strategies.com, our recent acquisition that will expand Lead Advantage, our lead generation business.

Keynote speaker Don Tapscott, Chief Executive of New Paradigm and best-selling author of Wikinomics, spoke about transformations happening on the Internet, and the impact on information and communication technologies in business and society. TrendWatch 2007, a panel of experts assembled to debate and discuss innovation on the web today, delivered highly compelling perspectives on trends shaping today's online world.

One of the biggest benefits of attending the LinkShare Symposium is the opportunity for online partners to meet face-to-face. From networking in the meeting hall to LinkShare DealMaker tables, advertisers and publishers made new connections and built better business relationships throughout the day. LinkShare Symposium 2007 ended with friends and colleagues taking in the breath-taking views of Manhattan on the boat party cruise.

We would like to thank those who attended LinkShare Symposium 2007 and our sponsors for their generous contributions. To help us continue to provide valuable industry events, please take a moment to share your comments and suggestions by completing our online feedback survey.

Click here to see pictures from LinkShare Symposium 2007.


LinkShare Golden Link Awards; A Night to Recognize Innovation and Collaboration

The night prior to LinkShare Symposium, the Fourth Annual LinkShare Golden Link Awards were hosted by comedian Kevin Meaney. This black-tie awards ceremony honored the extraordinary achievements of LinkShare partners in e-commerce. From a pool of over 150 nominees, three finalists were selected in each category. A group of third party industry experts was appointed by LinkShare to its E-Commerce Committee to judge the entries and select the winners.

Winners of the 2007 LinkShare Golden Link Awards are:

  • Innovative Affiliate of the Year: StarStyle
  • Innovative Merchant of the Year: Gaiam
  • Best New Affiliate: Discover Card
  • Best New Merchant: ProFlowers
  • Merchant's Choice Award: Upromise
  • Affiliate's Choice Award: TigerDirect
  • International Merchant of the Year: Boden
  • Best Performance-Based Search Strategy: Gardener's Supply Company
  • Best Online Merchandising Campaign: American Express and TigerDirect
  • Best Integrated Online-Offline Marketing: Fabu.com and GSI Commerce
  • Best Overall Online Distribution Strategy: Avon
  • Performance Marketing's Most Vocal Advocate: AffiliateFairPlay.com

Congratulations to all the LinkShare Golden Link Award winners for their achievements in the performance-based marketing industry! Click here to see pictures from this special evening.



Earn 3% More in Q3 with LinkShare UK

Beginning in July, many of our UK advertisers are offering up to an extra 3% commission on top of their baseline commissions. Commissions during this promotion range from 8% up to 15%. This promotion is running through the end of September. Click here for details on advertisers that are offering this special bonus commission.

Follow the instructions below to join the LinkShare UK Network and to start your participation in this rewarding Q3 promotion!

  1. Log into your account on www.linkshare.com and choose the Your Account tab.
  2. Click on Update Profile.
  3. Select your Legal Entity under the Channel Manager on the left. Your Legal Entity has a gray icon next to it and is listed at the top of the Channel Manager.
  4. Scroll down to Manage Participating Networks and click on the Manage button.
  5. Choose the UK Network, enter your banking information, and hit Update.
  6. After you receive the Updated Successfully message, click on your Channel (gray box with the blue bar on top).
  7. Scroll down to Web Site Network.
  8. Check the box next to the UK Network, and hit Update.
  9. Once you have done this, you will see the UK Network as an additional option in the drop down menu under the ‘Home’ tab.


Help Us, Help You - LinkShare Publisher Survey

Watch your inbox for an email inviting you to participate in an online survey about LinkShare. We want to make sure we are the best partner we can be for you, and develop new products and services that will be relevant and effective in helping you build your business. The survey is being conducted by an outside firm so all responses will be held in the strictest confidence. This is a great opportunity to really tell us what you think. We appreciate your help in this and look forward to sharing our insights with you.


LinkShare Merchandiser - Data Feeds
LinkShare Merchandiser allows you to get updated individual product links for an advertiser's products. Merchandiser data feeds integrate individual product links on your website without having to create links manually for each product carried by an advertiser. You can retrieve the standardized product files via FTP on a daily basis to ensure that your links and product data are always up-to-date.

There is no charge for LinkShare Merchandiser if you have been active in the Network for at least 3 months and have generated at least 50 orders in the most recent calendar month. If you do not meet the above criteria, there is a one-time, upfront investment of $250 to cover the set-up and ongoing maintenance of your individual and secure LinkShare Merchandiser FTP account.

If you would like to participate in the LinkShare Merchandiser program, please complete a Request for Participation form and we will review your request.





The ABCs for Back to School

Now is the time to start your back-to-school promotions. Below are some stats on back-to-school shopping. The July 30 edition of the LinkShare Deal Dispatcher will feature a special section on back-to-school promotions.

  • August 1 is when 40% of US consumers said they start back-to-school shopping, while 56% said they start between August 1 and September 1.*
  • Back-to-school shopping is growing online. In 2006, more than 50% of moms surveyed said that they planed to shop online. **
  • Clothing and accessories account for the biggest back-to-school spending, an estimated $7.6 billion was spent in 2006, followed by electronics and computer equipment at $3.8 billion, shoes at $3.3 billion, and school supplies at $2.9 billion.***

* NPD Group, July 2006
** PersonalShopper.com survey by MedeliaMonitor
*** BIGresearch for the National Retail Federation, July 2006

 

 

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