LinkShare Anti-Predatory Advertising Addendum
LinkShare Corporation has recently released an affiliate agreement addendum which supplements the LinkShare
Affiliate Agreement that commits affiliates to comply with terms that prohibit the company from blocking, altering,
substituting, redirecting, etc. any click-throughs that originate from a LinkShare NetworkTM affiliate site. Some
shopping technologies, such as tool bars, browser plug-ins, ewallets and
shopping bots, have been known to interfere with the click-through that
identifies the affiliate referring a sale or lead, thereby "hijacking" the
commissions. Such predatory advertising activities diminish the principles of the affiliate
marketing model, which is based upon rewarding the partner that actually refers
the sale.
LinkShare created this addendum to address recent industry concerns on ethical marketing in the affiliate
community and the legitimacy of certain affiliates in the LinkShare Network. We are pleased to announce that
most of the key players have signed this addendum.
"The Internet has fueled the growth of new technologies and applications, and we will continue to see innovation
into the future. We're also seeing new technologies that have either crossed the
boundaries of ethical application or created gray areas in the legal landscape, we hope to demonstrate a firm stance
on ethical marketing and to foster respect for the affiliate community and the efforts of LinkShare affiliates," stated
Stephen Messer, Chairman and CEO of LinkShare Corporation.
Terms of LinkShare Anti-Predatory Advertising Addendum
Click here to download a copy of the terms of the standard LinkShare Anti-Predatory Advertising Addendum in PDF format. Note that certain modifications may have been made to the actual agreements signed by the affiliate on a case by case basis. These modifications do not impact the original premise of the addendum.
Read LinkShare's press release here.
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