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The 2007 Holiday season is in full force and there is still much to do. To assist you, we have put together this special edition of the LinkShare Publisher Newsletter call out some important dates, suggest popular holiday advertisers, and highlight advertiser promotions.
If you need additional assistance planning and organizing your holiday approach, LinkShare’s Publisher support and distribution services teams are ready, willing and able to assist you Q4. Simply fill out the Holiday Help Form in the Publisher Resource Center, and the LinkShare team will help you with the following:
- Suggest hot holiday products for you to promote.
- Advise you on the types of links you should post.
- Recommend LinkShare Advertisers that will enhance your site.
- Or help you find the right gift for your mom!
We hope you will find the information in this Holiday 2007 edition newsletter useful. For more information, visit the Publisher Resource Center, and select Holiday '07 tips to make this your most successful Q4!
Important Dates
December 20 "When It Absolutely, Positively, Needs to Be There" Last Ship Date – For most retailers, this is the absolute last day that they will ship an item to guarantee delivery for Christmas. Keep in mind, most retailers will charge an extra fee for the rush delivery. It is a good idea to check with your advertisers to confirm their last ship date. Please note, most advertisers list their last ship dates on the Holiday Deal Dispatcher Publisher Promotions and Holiday Deal Dispatcher Consumer Promotions for your reference.
December 20-25 Target Last Minute Shoppers – Many retailers offer electronic gift cards for last minute shoppers. E-gift cards can be sent directly to the recipient via email and just in time for Christmas. The LinkShare Advertisers That Commission on Gift Cards chart below shows popular last minute gifts. Click here to see the list of LinkShare advertisers that commission on gift cards.
December 26 Post-Holiday Sales – You have survived the busy holiday shopping season. Now is the time to take advantage of consumers looking to spend their holiday cash and gift cards on post-holiday sales! View the latest post-holiday promotions on the Publisher Resource Center Deal Dispatcher page!
Online Shopping Timeline for 2007
According to the Holiday Shopping Study done by Advertising.com (Consumer Shopping Patterns and Advertising Performance, June 2007), the majority of consumers purchase their holiday gifts in December. Take advantage of the Holiday Promotions during this busy shopping season, and the offers that run through the end of the year All Holiday 2007 Promotion information can be found on the left side of this newsletter. And for those last minute shoppers, be sure to promote Advertisers that Commission on Gift Cards.
| Source: Advertising.com, "Holiday Shopping Study: Consumer Shopping Patterns and Advertising Performance," June 2007 |
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