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It’s that time of year again, the stressful and hectic, yet exciting time we all know as Fourth quarter is upon us. To assist you in the daunting task of maximizing your website’s real-estate, we have put together this special edition of the LinkShare Publisher Newsletter for Holiday 2007 to highlight some important dates, suggest popular holiday advertisers, and highlight consumer and publisher promotions.
If you need additional assistance planning and organizing your holiday approach, LinkShare’s Publisher support and distribution services teams are ready, willing and able to assist you Q4. Simply, fill out the Holiday Help form in the Publisher Resource Center, and the LinkShare team will help you with the following:
- Suggest hot holiday products for you to promote.
- Advise you on the types of links you should post.
- Recommend LinkShare Advertisers that will enhance your site.
- Or help you find the right gift for your mom!
We hope you will find the information in this Holiday 2007 edition newsletter useful. For more information, visit the Publisher Resource Center, and select Holiday ’07 for tips for making this your most successful Q4!
Important Dates
November 23 "Black Friday" – The day after Thanksgiving was traditionally the day that retailers went from being "in the red" (in debt) to being "in the black" (making a profit). Today, Black Friday is known as the official start of the holiday shopping season.
November 26 "Cyber Monday"– The Monday after Thanksgiving is when online traffic and sales increase. Many shoppers are too busy shopping in brick and mortar stores over the Thanksgiving weekend to shop online, or they did not find what they were looking for, so they go to the web from home and work on Monday to find that perfect holiday gift.
December 20 "When It Absolutely, Positively, Needs to Be There" Last Ship Date – For most retailers, this is the absolute last day that they will ship an item to guarantee delivery for Christmas. Keep in mind, most retailers will charge an extra fee for the rush delivery. It is a good idea to check with your advertisers to confirm their last ship date. Most advertisers list their last ship dates on the Holiday Deal Dispatcher Publisher Promotions and Holiday Deal Dispatcher Consumer Promotions pages in the Publisher Resource Center.
December 20-25 Target Last Minute Shoppers Many retailers offer electronic gift cards for last minute shoppers. E-gift cards can be sent directly to the recipient via email and just in time for Christmas. The chart below shows popular last minute gifts. Click here to see the list of LinkShare advertisers that commission on gift cards.
| Source: Archstone Consulting, 2007 Holiday Gift Card Survey |
Make the most of this gift card trend by promoting the LinkShare advertisers that commission on gift cards purchased through publisher links.
December 26 Post-Holiday Sales – You have survived the busy holiday shopping season. Now is the time to take advantage of consumers looking to spend their holiday cash and gift cards on post-holiday sales? View the latest post-holiday promotions on the Publisher Resource Center Deal Dispatcher page!
Role of the Internet in Holiday Shopping: Promotions
Among promotions and incentives offered during the holiday season, Free Shipping (67%) and Sales (56%) are the most valued.
| Source: Advertising.com, "Holiday Shopping Study: Consumer Shopping Patterns and Advertising Performance," June 2007 |
Make the most of this gift card trend by promoting the LinkShare advertisers that commission on gift cards purchased through publisher links.
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