RSS – Real Simple Syndication

RSS or Really Simple Syndication is an XML-based format for content distribution. It was developed to provide a means of accessing and organizing vast amounts of information that now exists on the web in one place for the user. Instead of the user browsing websites for information of interest, the information is pushed directly to the user on demand.

An RSS feed is made up of summaries, headlines, links and has historically been used by news sites or blogs so a user will know when content has been updated. A user can subscribe to (or bookmark) numerous feeds and access them from single place such as an RSS reader or the RSS area of your favorites area in Microsoft Internet Explorer.

Link many publishers, you may be looking for ways to present your customers with easy to understand information about your advertisers products and services. Plus you need an easy way to keep that infromation up to date. RSS feeds could be the answer to these challenges. More and more advertisers in the LinkShare Affiliate Marketing Network are using RSS feeds and making them available to publishers to help drive higher conversion rates.

Using RSS with LinkShare Affiliate Marketing

LinkShare has created an RSS tool that allows advertisers to syndicate RSS content to publishers. By using this tool you can help your target audience focus on the specific products you want to feature. When your advertisers make RSS feeds available you can leverage segmented product feeds that can be published directly to your site. For example Top 10, Hot Products, or Special Deals and other categories.

When advertisers make RSS links available in their programs you can copy and paste them onto your site just like any other type of link.

There is no fee to join the LinkShare Affiliate or Lead Generation Networks.