Rakuten LinkShare Press Releases
LinkShare Search Marketing Clients Outperform Industry While Dramatically Increasing Online Sales
New York -- February 14, 2012 -- LinkShare today announced unprecedented client success for its online advertisers using its search marketing managed services. LinkShare’s search marketing services and solutions has enabled advertisers to beat industry average performance metrics for search marketing campaigns while realizing significant increases in online sales.
Specifically, in the fourth quarter of 2011, LinkShare same store search marketing clients saw the following year-over-year increases:
- 45 percent increase in clicks compared to an industry increase of 21 percent (1);
- 7 percent increase in average order value compared to an industry increase of 5 percent (2);
- 79 percent increase in sales compared to an industry increase of 22 percent (3).
On average, LinkShare clients saw a 36 percent increase in clicks, six percent increase in average order value, and 56 percent increase in sales.
“The LinkShare search team is a huge asset to Vans e-commerce,“ said Bryan Stephan, marketing manager, e-commerce, Vans. “They continue to drive sales, stay abreast of industry trends, and provide great support year after year. We consider LinkShare’s search marketing expertise, technology and strategy a critical part of our online success.”
As online activity continues to grow, so does the opportunity to reach client audiences. Advertising in channels beyond paid search such as display, retargeting, YouTube, and Facebook has allowed LinkShare to increase brand exposure and sales for clients. Planning and optimizing for each channel individually, as well as part of a broader marketing plan, has led to greater conversion and profitability.
“In today’s e-commerce environment, maximizing return on investment means more than simple keyword management, it requires strategic planning, advanced technology and certified expertise,” said Yaz Iida, president and CEO of LinkShare. “Our ability to help our clients beat industry averages reflects our commitment to becoming the leading agency for comprehensive search marketing services.”
(1) Source: Kenshoo 2011 U.S. Online Retail Holiday Shopping Report, January 10, 2011.
About Rakuten LinkShare Corporation
Rakuten LinkShare Corporation provides e-commerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. Rakuten LinkShare's cost-efficient pay per action (PPA) affiliate marketing network, search marketing programs and lead generation campaigns acquire new customers, increase revenue and drive results. Rakuten LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. Rakuten LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, Tampa, London and Tokyo. For more information, please visit: www.linkshare.com.
Rakuten, Inc. (JASDAQ:4755), is one of the world's leading Internet service companies, providing a variety of consumer- and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees and partner staff worldwide. For more information, visit http://global.rakuten.com/group.
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