LinkShare Press Releases

LinkShare To Accelerate M-Commerce in United States

1-800-FLOWERS.COM to be First Partner

New York -- December 30, 2007 -- LinkShare, a leading pay-per-action marketing network, announced today the first tool for tracking pay per action (PPA) transactions for mobile commerce, and 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the world's largest florist and a leading multi-channel retailer, will debut the technology. Advertisers who join LinkShare's global network of mobile publishers will, for the first time, be able to reach mobile consumers, track their m-commerce transactions and compensate their publisher partners on a pay-per-action basis.

"1-800-FLOWERS.COM is going live with LinkShare's m-commerce tracking because we want to reach our customers whenever and wherever they go," said Vibhav Prasad, senior director of web merchandising at 1-800-FLOWERS.COM. "The mobile customer is often the first to try new services, therefore, LinkShare is helping us enhance our mobile distribution just as we move into the busy holiday season."

"Our customers live, work and play in a world without boundaries," said Steve Denton, president of LinkShare. "With our expansion into m-commerce, advertisers and publishers can plug LinkShare into their business models very quickly and gain access to a rapidly expanding worldwide market."

Denton added that mobile commerce is not an entirely new field for LinkShare. At LinkShare Japan, a significant percentage of affiliate purchases are coming from mobile commerce. Also, LinkShare's parent company, Rakuten, which is based in Tokyo, has had considerable success with mobile commerce.

As handsets capable of web browsing grow in number in the US, consumers will increasingly shop using such devices. Advertisers need a mobile distribution network to reach them. Until now, the advertising industry has focused most of its mobile efforts on tracking impressions or clicks. With LinkShare's m-commerce tracking technology, advertisers and publishers can now reach and accurately measure the buying behavior of mobile consumers.

"LinkShare Mobile Links makes sense for BensBargains because we created a website specifically for mobile browsers and want to reach the mobile customer with ads," said Ben Chui, founder and president of BensBargains.net. "As soon as we learned that 1-800-FLOWERS.COM was going live with LinkShare Mobile Links, we registered with their program."

Mobile commerce is expected to be the next disruptive force in commerce, according to Retail Systems Research. Overall, global m-commerce revenue is expected to soar to more than $55 billion next year from $24 billion in 2006, according to research firm Celent LLC.

About 1-800-FLOWERS.COM
For more than 30 years, 1-800-FLOWERS.COM Inc. - "Your Florist of Choice¨" - has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM¨ offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight "Fresh From Our Growers^SM." Customers can "call, click or come in" to shop 1-800-FLOWERS.COM twenty four hours a day, 7 days a week at 1-800-356-9377 or www.1800flowers.com. Sales and Service Specialists are available 24/7, and fast and reliable delivery is offered same day, any day. As always, 100 percent satisfaction and freshness are guaranteed. The 1-800-FLOWERS.COM collection of brands also includes home décor and children's gifts from Plow & Hearth (1-800-627-1712 or www.plowandhearth.com), Problem Solvers (www.problemsolvers.com), Wind & Weather (www.windandweather.com), Madison Place (www.madisonplace.com), HearthSong (www.hearthsong.com) and Magic Cabin (www.magiccabin.com); gourmet gifts including popcorn and specialty treats from The Popcorn Factory (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.¨ (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May Confections Brands (www.fanniemay.com and www.harrylondon.com); gourmet foods from GreatFood.com (www.greatfood.com); wine gifts from Ambrosia.com (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM (www.1800baskets.com) and the BloomNet international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ market under ticker symbol FLWS.

About LinkShare Corporation
LinkShare Corporation provides ecommerce businesses with a vast, high quality pay-per-action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.

About Rakuten
LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).