Do
you have a product feed? If so, you should utilize LinkShare Merchandiser.
Merchandiser is a product data feed that LinkShare converts into publisher tracking
links. Most publishers access the file via FTP, and then develop websites and
applications using the product links in the file. Merchandiser allows publishers
to integrate links to your products directly on their website without having
to manually create links to each product that you offer. Shopping Comparison
sites, product search engines, deal sites, and loyalty sites all use the Merchandiser
feed to place product links on their website. We’ve also seen publishers
create LinkShare links in Facebook application using Merchandiser.
LinkShare recently released a new Web Service API called the Merchandiser Query
Tool. Using this API, Publishers can access your Merchandiser data using a Web
Service call. This makes it even easier for advanced Publishers to pick up your
product links on the fly.
| Coming Soon: Scored Merchandiser |
Scored
Merchandiser is a solution that will give your Publishers greater insight
into top-performing products.
LinkShare will be introducing a metric for predicting conversion rates.
This metric will be an additional column of information in the Merchandiser
file that can show a score for each product you upload. This score gives
Publishers valuable conversion info on your products, letting them find
and promote your top-performing products more effectively. The scores
will range from 0 to 1, with 1 being the best converting. Scoring can
work in four different ways:
• A
score you add to the Merchandiser file
• A score that LinkShare computes based on publisher conversion rates
• A weighted blend of these two scores, calculated by LinkShare
• No scoring at all |
With
the initial release of this metric, your product feed will display a
1 in the scored field until we include conversion scores. We are excited
to offer you this opportunity to help optimize your relationships with
LinkShare Publishers.
There is a cost associated with Merchandiser. If
you are interested in signing up, please reach out to your primary LinkShare
contact.
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