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Updating
Your Creative Inventory for the New Year
By Jodi Reiger
LinkShare Corporation
What’s your New Year’s Resolution? Why not resolve to start the new year with fresh, updated creative for your program?
You can start by running a Link Type report to see which creative was your
best performing of the Holiday season. Was it a Holiday logo? A Clearance
banner? A great promotion? Keep track of which creative messages are best
converting and update these for the new year!
A few things to keep in mind when updating your links:
• Creative end dates let your partners know when a promotion
is going to expire, so they can plan on refreshing links.
• End dates should be part of the copy of a text link
(and part of the banner creative if possible) to make it clear when
the promotion expires.
• Unassign creative that is no longer needed, so that it
will be unavailable for use.
Dynamic Rich Media (DRM) is a great way to ensure that your links are always
updated across all your partners’ sites. You should speak to your LinkShare
representative if you wish to learn more about DRM links.
• And don’t forget to update your Create Links page with
new banners and program information! |
The Create Links page is the first place your partners will come to get
the latest program updates, promotions and links. Don’t forget to
take down your Holiday messaging after Christmas and update it with January
Promotions! The Create Links page should mirror the look and feel of your
website, to give your partners a consistent branded message about your
program. And it’s a great opportunity to update them on what’s
new and exciting on your site. Are there post Christmas sales or
new arrivals? Are you gearing up for Valentine’s Day? Your Create
Links page, in conjunction with your newsletters, is the perfect place
to announce these new promotions.
Communication is key! It is very important to reach out to your affiliate
partners to let them know when your creative has been updated. It will
help ensure that the most up-to-date and relevant creative is featured
on their site - thereby increasing conversion and revenue for
your program! One way to determine if your affiliates are using expired
creative is to run a Link Type report. This report will show you which
partners are still driving traffic through out-of-date creative, and you
can then follow up with them to notify these partners to update their links.
Ring in the new year with creative updates…and celebrate success!
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