Symposium Toronto 2012

Join us Wednesday, November 7th at the Trump International Hotel for the 6th annual Rakuten LinkShare Symposium Toronto. This event is a great opportunity for Advertisers and Publishers in the Rakuten LinkShare Network who want to drive sales among Canadian consumers. Meet your performance marketing partners in person and discuss strategies just in time for the holiday season.

Keynote Session

Retail Trends in Canada and Campaign Optimization for the Canadian Consumer

Suthamie Poologasingham
Consultant, J.C. Williams Group

In 2011, Zappos exited Canada quietly; fast forward two years and Target is opening its doors in Canada in 2013 with quite the bang as it launches a multi-billion-dollar strategy that will see it open 165 new stores starting this March! What is it about the Canadian marketplace and Canadian consumers that makes business opportunities so appealing and yet why are some retailers unsuccessful?  What do businesses fail to understand about the average Canadian shopper and this Northern landscape?  In this session you will gain a broader understanding of the Canadian retail market and its consumers.

We’ll also dive into several themes which are essential to acknowledge in order to target your marketing and optimize your campaigns for the Canadian consumer.

About the Speaker

Suthamie Poologasingham is a leading consultant at J.C. Williams Group, a leading consultant for Canadian Retailers. Suthamie applies her expertise on digital media to helping a large set of customers, including retailers and shopping centers. She has conducted extensive research, including e-commerce and social audits, leading to the development of digital best practices and processes implemented by clients. In addition, Suthamie has a practical understanding of the digital world as an online marketer, designer and web developer.  

Suthamie earned a Bachelor of Arts from Mount Holyoke College in Massachusetts and a Master of Business Administration from the Schulich School of Business at York University in Toronto.  She speaks French and has traveled extensively, living in Kenya, Kuwait, Italy and various parts of the United States.

View the full agenda

About the Attendees

Current event attendees included representatives from the following companies: