TIP OF THE MONTH | MARCH 2010

Approving and Declining Publishers in the Advertiser Interface

You will need to review and accept applying Publishers before they can join one of your programs. When you approve or decline a Publisher, an Email will automatically be sent, informing them of their application status. Before approving and declining new Publishers, we recommend you customize your auto-reply Emails. In your Temporary Rejection Email, list your approval criteria so that Publishers can make appropriate modifications and then re-apply to your program.

Follow these steps to review and accept Publishers:

  1. In the Affiliates area of the Advertiser Homepage, click Approve Affiliates. The number of Publishers awaiting your review appears next to this link. The number of Publisher applications on the Advertiser homepage is updated each night and may not match the number of Publisher applications that appear once you enter your application-approval queue. Here you will be able to review fifty applications at a time from Publishers who wish to join your program..

  2. You can learn more about these Publishers in the following ways:
    • Visit each Publisher's Web site: Click on a Publisher's name to view their Web site in a new window. This information is provided to LinkShare in the Publisher's initial application form.
    • Review each Publisher's profile: Under each Publisher's name, click "More Information" to see the company profile and contact information that the Publisher provided to LinkShare on their initial application form.
    • Contact any Publisher to gather additional information: Click Email this Publisher (on the right-hand side of the screen) to Email them using LinkShare's internal Email system.

  3. To decline a Publisher's application to your program, check one of these radio buttons under the "Decline" column:
    • Temporary: A temporary decline allows a Publisher to reapply to your program after 15 days. You may choose to temporarily decline a Publisher whose site is not yet live, or who is missing some information necessary for approval. You may also use the temporary decline with Publishers who have some objectionable material on their site, yet if that material is removed are worth considering.
    • Permanent: A permanent decline prevents a Publisher from re-applying for your program. Permanent declines may be used in instances where the Publisher's Web site would never be considered, now or in the future. Be careful in determining which Publishers you permanently decline. Should you decide later to accept a permanently declined Publisher, there will be costs associated, since it requires LinkShare tech time to undo the action.
      It's not necessary to Approve or Reject a Publisher immediately. If you're undecided, perhaps Email the Publisher for more information, or just leave the Publisher in your queue until you've made your decision. Remember: If you temporarily decline the Publisher, they must wait 15 days before they are able to reapply, even if you decide you want them in your program 3 days later.

  4. To accept a Publisher into your program, check the radio button under the "Accept" column (on the right-hand side of the screen).

  5. Use the drop-down menu under the Grouping column to assign a Publisher to a group you have previously created for easy reference. Putting your Publishers into groups makes it easy to track the performance of different types of Publishers.

  6. Use the Comments field to write a note that will remain associated with a Publisher. You can put any information you wish into the text box. The Publisher will not see the information you enter.

  7. If you make a mistake, you can click the Reset button at the bottom of the screen to reset all of the information you entered.

  8. When you are finished, click the Submit button at the bottom of the screen.

  9. Click OK to confirm your choices. Your selections are processed using a batch method. When you submit your Publisher applications for processing, you will be provided with a Job ID. As your job is being processed, Publisher applications will be accepted or rejected, and Emailed appropriately with the custom Emails you have created. To monitor the status of your job, or to view a history of your Publisher approvals and rejections go to the Job Status and Retrieval area of your Account section.

  10. Or, click Cancel to return to the previous screen and change your choices.


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