Paid Inclusion

Paid inclusion allows marketers to submit a feed of all the URLs in their site for guaranteed indexing in a search engine's directory, rather than relying on search engine crawlers. This ensures that all of the product and category pages on a marketer's site are considered for relevancy when a search is made. With updated and controlled listings, this can be a very effective tactic for marketers with over 500 products and high turnover.

Paid inclusion is a search engine marketing solution where the search engine company charges fees related to inclusion of websites in their search index. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. A per-click fee may also apply. Each search engine is different. Search engines, like Yahoo!, mix paid inclusion (per-page and per-click fee) with results from web crawling.

Paid inclusion solutions are provided by most search engine companies, the most notable exception being Google and Ask.com which do not let webmasters pay to be in their search engine listing as advertisements are shown separately and labeled accordingly. Some detractors of paid inclusion say that it causes searches to return less optimal results based more on the interests of a web site, and less on the relevancy of that site to end-users.

Part of your Search Marketing engagement with LinkShare will be to determine if paid inclusion should be part of your overall Search Marketing strategy.