Increase Search Engine Marketing ROI

If your company’s Web site lacks optimal search engine visibility you could be losing a significant amount of business. Yet like many companies you might not have the internal expertise or resources to build an ongoing Search Marketing practice that delivers winning campaigns.

At LinkShare we use our deep knowledge of online marketing to drive Search Marketing results for our customers. From paid placement, paid inclusion, and comparison shopping engines to synchronizing search and affiliate marketing initiatives, LinkShare can help you drive more revenue and find new customers from your search investment while letting you focus on your core business.

Successful Search Marketing Basics

1. Work together to create your search strategy based on your goals (sales, new customers, profitability, etc.)
2. Define Key Performance Indicators (KPIs) by channel while analyzing the competitive landscape
3. Create a sound campaign architecture to scale for long term campaign management and growth
4. Comprehensive keyword and landing page testing and optimization including ad copy development relating to your business and featured products
5. Define the optimal level of media spend through all primary and secondary search engines
6. Work closely with your team on an ongoing basis to adjust and refine your search campaigns
   

On-going Monitoring and Analysis

We then monitor keyword ad placements and perform adjustments as necessary while you focus on your core business. You will be kept up-to-date with detailed reports that are actionable and easy to understand.