Dynamic Rich Media (DRM)

Dynamic Rich Media links are a method of serving links that can be interactive and database driven, and can feature dynamic content or images. Beyond just banners and text links, Dynamic Rich Media links allow you the greatest flexibility in promoting your product or service across your publisher sites.

Dynamic Rich Media creative typically contains HTML, Javascript, and other interactive formats. DRM Links can be changed dynamically across all your publisher sites at any time – even hourly.

Examples of applications ideal for DRM Links are:

• News headlines or stock quotes
• Top ten sellers or sale items of the week
• Mini-storefronts that allow consumers to search for specific products by attribute such as size, category, etc.

Benefits Summary

• Update link content and functionality at any time on a publisher site.
• Update advanced links, such as a searchbox or other HTML links.
• Syndicate fresh content dynamically to your publishers affiliates, whether you wish to syndicate just plain text links or searchbox and advanced HTML links.
• You can dynamically update text on affliates' sites helping you control your marketing message.
• While text links have consistently converted more clicks to sales than banner links, the major weakness has been the static nature of text. For it to change, publishers must update their code, which doesn't always happen in a timely fashion. DRM Links solves this problem be giving your control text in your links.
• Great for changing the content in special promotions such as “Today’s Best Seller"
• DRM links are a great way to have control over your brand image. You can update your logo or change color palette and automatically update all your publishers sites at the same time.. Or conversely, you could remove options from the dropdowns. It's all at your discretion.

As you consider using various LinkShare technologies within your affiliate marketing program ask your LinkShare representative how DRM Links can drive increased revenue for your business.