LinkShare Merchandiser Data Feeds

If you are an Advertiser that has thousands of products and associated product content changes continually you might be wondering how you can possibly keep all those links up to date ensuring your Publisher links contain the freshest content and are not broken.

To tackle that problem you can implement a feature called LinkShare Merchandiser which can facilitate the distribution and updating of individual product links for your Publishers that rely on access to complete and dynamic product inventories as part of their business model.

LinkShare Merchandiser allows your Publishers to integrate links to your products directly on their website without having to manually create links to each product that you offer which would be an impossible task for promote hundreds of thousands or even possibly millions of products.

Benefits Summary

• Attract Sophisticated Publishers

  Publisher sites that offer price comparisons or product search engines have created systems to reference products dynamically. LinkShare Merchandiser enables you to partner with these sophisticated Publishers as you provide them with a complete and dynamic inventory of your product links.

• Central Distribution of Product Files

  Merchandiser provides a flexible and efficient means of providing relevant product information to your Publishers. You create one product file, in a consistent format, and update the information as your inventory changes. LinkShare distributes your merchandiser file to affiliates daily, inclusive of each affiliate's ID and linking code.

• Higher Conversion Rates

  Your site and your Publishers’ sites stay in synch. This increased relevance leads to higher conversion rates. In fact, some Advertisers that have implemented LinkShare Merchandiser program have experienced conversion rates of nearly 10 percent, an increase of 96 percent over their banners and 300 percent over their regular product links.

• Daily Updates

  Your Publishers will retrieve daily updates of your product inventory without having to log into their LinkShare account to generate product links individually. This saves your Publishers time and ensures that potential customers access the most current products and prices you have to offer. Links and products remain fresh and timely.

How Does the LinkShare Merchandiser Work?

As a LinkShare Advertiser your technical team will send LinkShare an updated product file containing product information related to your inventory. LinkShare will process that file, converting all product links into LinkShare tracking URLs containing the appropriate affiliate ID. Your Publishers retrieve your standardized product files via FTP on a daily basis, ensuring that your links and product data are always up-to-date.

If you have a large inventory of products that you want to make available to your Publishers be sure to discuss LinkShare Merchandiser with your LinkShare Representative.