Yasuhisa "Yaz" Iida

Chief Executive Officer and President

Mr. Iida (who prefers to be called “Yaz”) is Chief Executive Officer and President of LinkShare, and brings a truly global perspective to the position. In 2006 he joined Rakuten as Executive Officer of the Rakuten Ichiba Business Unit. While there, he successfully managed merchant services and sales adding new merchants at a rate of 700 per month to a total of over 23,000 clients, and growing GMS nearly 30% to $5 billion.

Prior to joining Rakuten, as president of Dyson KK in Japan, he took the previously unknown brand from $8 million to over $100 million in sales in just four years, gaining significant market share. Before Dyson’s success, no foreign electric appliance brand had been able to penetrate the Japanese market so thoroughly.

Previous to Dyson KK, Mr. Iida worked at the Walt Disney Company, creating the first significant marketing efforts to promote their US-based theme parks as destinations to the Japanese public. Prior to that, at the Gilette company, as part of a multinational marketing team based in Boston, he lead the organization’s biggest product launch in history in Japan for the Mach 3 razor.

Mr. Iida holds a BA in law from Nihon University, a BBA in Marketing from Portland State University, and an MBA from Nihon University Graduate School of Business.