Performance Marketing

Marketing Analyst, Chicago

Summary Description:
The Marketing Analyst will evaluate program performance to help develop and update client and LinkShare goals and objectives. This person will support analysis needs of LinkShare account teams:

• Review historical performance and recommend activities supporting program strategy.
• Ensure that all client requests or needs are addressed in a timely manner. 
• Responsibility for Account Manager satisfaction and the achievement of client and LinkShare revenue goals.

• Monitor daily performance of key clients and identify trends. Perform further analysis to understand root cause of trends.
• Identify and analyze underperforming clients to understand and review causes with Account Managers.
• Guide Account Management on promotion setup to ensure effective post-program measurements.
• Analyze the performance of various marketing campaigns (promotions, acquisition strategies, merchandising tactics). Share key learnings.
• Analyze merchant compensation structures – baseline and private offers. Suggest optimization strategies.
• Analyze merchants’ affiliate bases and recommend segmentation strategies. Analyze segment performance over time and provide Account Manager with findings to refine segments.
• Analyze creative performance and provide Account Manager with actionable insights.
• Maintain a knowledge management databank of program results for ongoing recommendations. Compile “industry bests” templates. Identify and share case study opportunities.
• Provide metrics and program analysis for Account Reviews and weekly program Trend Cards.
• Assist Director with monthly department metrics process
  

Employment Standards

Required Skills and Experience:

Candidate will have 2-3 years experience in direct marketing analytics. Successful candidates may bring experience from an agency, client, or consulting environment. Bachelors degree required.

• Analytical Skills: Experience with qualitative and quantitative analysis of marketing program results including recommendations for strategic and/or tactical changes. Success in setting revenue targets and measuring results against forecast and analyzing shortfalls.
• Technical Abilities: Expertise in Excel 2007/2010. Strong experience with Pivot Tables, macros and array formulas.
• Marketing: Experience measuring and analyzing a number of marketing functions including campaign management, channel management, product merchandising, marketing communications, direct response, plan development, creative optimization, market research. Preference for direct or online marketing experience. Knowledge of effective program setup to optimize measurement capabilities.
• Relationship Management: Experience setting and managing internal customer expectations. On-time delivery of performance goals achieved within budget.
• Communication Skills: Strong written and oral communication skills. Experience synthesizing data and communicating business recommendations. Ability to interface effectively with Account management teams regarding analysis efforts. Ability to interface effectively with Product Development and Technology teams to communicate department analytic needs and push requirements through development process.
• Project Management Skills: Ability to prioritize work, set expectations, and meet deadlines. Ability to multi-task and produce consistent, quality work on time. Creative approach to solve problems. Professional judgment.
  

TO APPLY, PLEASE CLICK: https://home.eease.com/recruit/?id=519140

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