Marketing

Director, Product Management, NY
Product Manager, NY

The Director, Product Management is responsible for product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with services, development, engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. In support of the business case, the Director, Product Management will perform qualitative and quantitative research with existing customers and potential prospects. This includes on-going technology assessment within the context of the competitive landscape and analysis of product acceptance/usage. Based on market-driven feedback from customers and prospects, the Director, Product Management will create a product road map, and write clear business requirements for products. The Director, Product Management will work closely with product development to define the contents and delivery of a product release.  In addition, the Director, Product Management will perform sales, trend, and profitability analysis. As products come to market, the Director, Product Management will develop a company-wide go-to-market plan, working with all departments to execute. The Product Management job also includes ensuring that the product supports the company's overall strategy and goals.

Responsibilities:

• Define the product strategy and roadmap working with Product Development
• Manage the prioritization process with senior management
• Run qualitative and quantitative market research and feedback programs
• Deliver marketing requirements documentation with prioritized features and corresponding justification to product development
• Work with Product Development on approving functional specs
• Run beta and pilot programs with early-stage products when possible
• Inform feature, schedule and cost tradeoffs as the product nears completion
• Provide in-depth market, industry and competitive analysis and positioning
• Develop pricing and packaging strategies
• Work closely with the marcom team to develop sales tools and training
• Develop and manage customer training/customer care programs
• Provide subject matter expertise for product and company collateral
• Report on product results, including: usage, costs, revenues and contribution.
  
• Act as the internal and external champion of his or her product. This includes being the ‘one- stop-shop’ for information on the product, target market and product competitors.
• Have proactive communication with senior management on the product, its performance and any major issues or changes in the market or competition.
  

• 5-10 years B2B product management experience
• Bachelor's degree in business or technical field. MBA a plus.
• 5+ years managing and promoting high technology products, from development through launch and sales ramp up
• Demonstrated success in product launches and end-to-end execution of product marketing strategies and lifecycle management
• Prior experience at a web marketing/advertising/marketing services company
• Demonstrated ability to meet or beat assigned targets and deadlines consistently
• Experience developing relationships with suppliers and co-marketing partners highly desirable
• Excellent verbal and written communication skills
• Strong presentation skills, including experience having independently presented to the Senior Management level
• The ability to be self-motivating
• Seasoned experience using Microsoft PowerPoint, Word and Excel, and project management software such as @task.
  

TO APPLY, PLEASE CLICK:  https://home.eease.com/recruit/?id=472357

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The Product Manager is responsible for assisting in product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision in Market Requirements Documents (MRDs), and working closely with services, product development, sales, marketing and support to ensure revenue and customer satisfaction goals are met. The product manager may perform qualitative and quantitative research with existing customers and potential prospects. This includes on-going technology assessment within the context of the competitive landscape and analysis of product acceptance/usage. Based on market-driven feedback from customers and prospects, the Product Manager will assist in creating the product road map, and write clear business requirements for new products/features in MRDs. The Product Manager will work closely with product development to define the contents and delivery of product releases.  In addition, the Product Manager will perform sales, trend, and profitability analysis. As products come to market, the Product Manager will develop a company-wide go-to-market communications plan, working with all departments to execute. The Product Manager job also includes ensuring that the product supports the company's overall strategy and goals.

Responsibilities:

• Help define the product strategy and roadmap working with the Director and Product Development
• Assist in managing the prioritization process with senior management
• Run qualitative and quantitative market research and feedback programs
• Deliver marketing requirements documentation with prioritized features and corresponding justification to product development
• Work with Product Development and business owners on approving functional specs
• Run beta and pilot programs with early-stage products when possible
• Inform feature, schedule and cost tradeoffs as the product nears completion
• Provide in-depth market, industry and competitive analysis and positioning
• Develop pricing and packaging strategies
• Work closely with the marcom team to develop sales tools and training
• Develop and manage customer training/customer care programs
• Provide subject matter expertise for product and company collateral
• Report on product results, including: usage, costs, revenues and contribution.
• Act as the internal and external champion of his or her product. This includes being the ‘one- stop-shop’ for information on the product, target market and product competitors.
• Have proactive communication with management on the product, its performance and any major issues or changes in the market or competition.

• 3-5 years B2B product management experience
• Bachelor's degree. MBA a plus.
• 2+ years product management experience in high technology products, from development through launch and introduction
• Prior experience at an ad network or online marketing services company
• Knowledge of Web technologies
• Demonstrated success in collaborating on product strategies and lifecycle management
• Demonstrated ability to meet or beat assigned targets and deadlines consistently
• Excellent verbal and written communication skills
• Strong presentation skills, including experience having independently presented to Management
• Experience as a technical analyst a plus
• Ability to be self-motivated
• Seasoned experience using Microsoft PowerPoint, Word and Excel, and project management software such as @task.

TO APPLY, PLEASE CLICK:  https://home.eease.com/recruit/?id=467929

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