Agency Team

Online Marketing Internship, Tampa, FL

Summary Description:
LinkShare Tampa is looking for an Online Marketing Intern to join their team!  Below you’ll find the exciting project descriptions.

Project 1

• Identify new business
1. Research potential new markets and clients for the Agency Team.
2. Analyze opportunities to upsell additional services to existing clients by evaluating their search, content and web design based on LinkShare’s best practices.
3. Present research and opportunities to account managers, SEM Specialists and the Director of Search and Creative Services.
   

Project 2

• Help generate awareness of the new agency service offerings, specifically for search advertising
1. Assist with internal and external presentations
2. Identify new and creative strategies for increasing awareness of LinkShare’s new services

• Organize and execute projects to support SEM Specialists, Senior Search Strategists, SEO Internet Marketing Specialist, Marketing Coordinator, and the Director of the Agency Team
1. Assist with a variety of projects for both the search and creative services teams.
2. Learn how to forecast future performance.
3. Study industry publications, blogs, articles, etc. to help make sure the team is informed of new changes in this rapidly changing industry.
   

Project 4

• Assist with paid search marketing tasks, including but not limited to: keyword research, ad copy creation, analysis, testing and optimization.
1. Learn how to launch and manage paid search advertising
2. Learn how to use LinkShare’s new search management platform for advanced reporting and bid adjustments. 
3. Monitor client budgets and make recommendations for increasing or decreasing spend in specific areas.
4. Strategize and execute keyword expansions to prepare ecommerce clients for Q4 and the holidays.
   

• Learn the basics of affiliate marketing, paid search advertising (PPC), search engine optimization (SEO) and Social Media Optimization (SMO).  Main focus will be on paid search.
1. Become Google Certified by completing all training sessions and taking the online exam.
2. Attend webinars on landing page optimizations, search engine optimization, social media optimization and paid search management.

• Seeking undergraduate degree in business, marketing, advertising, communications or a related discipline
• Minimum 3.0 GPA (on 4.0 scale)
• Strong interpersonal skills and ability to work well in a team environment
• Motivated performers who excel at multi-tasking in a fast-paced environment
• Strong verbal and written communication skills
• Outstanding analytical and problem solving skills
• Ability to be resourceful, creative, flexible, and the capability to professionally represent LinkShare
• Excellent organizational skills and strong attention to detail
• Proficiency with MS Office Suite (Excel, Outlook, Word, PowerPoint)
• Internship in internet, marketing, advertising, technology companies a plus

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